9 steps for optimal content marketing
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.
Every piece of content has a lifecycle, so you should understand clearly what it is designed to achieve, a strategy for fulfilling that purpose, and a way of measuring success.
Follow these steps to wring the most long-term benefit from your content:
1. Set your goals. Clearly define what you want to achieve. Your goals can be ambitious (total dominance of your market) or humble (increasing your Instagram followers), but they should be achievable and measurable. This enables you not only to budget for digital marketing, but also to accurately assess the success of your content and change your strategy if it is not working.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
