8 ways to build a relationship with freelance reporters
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
With more and more journalists taking the leap to go freelance, PR pros must not only update their contact lists but also navigate new relationships.
Does that journalist still cover their old beat? What kind of work are they taking on? Will they be able to reply as quickly as they once did? Add these questions to the potentially sensitive issue that going freelance may not have been that person’s choice, and the PR professional has to choose their words and approach carefully.
A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to cover as a staffer.
Consider these eight tips for building a better relationship with a freelance journalist:
1. Ask them out.
Many freelancers make the inspired and joyful decision to quit a staff job—but a lot of writers are forced into it.
Reach out to that person and ask them to go for a coffee or lunch. They might be looking for a reason to leave the house and to maintain as many of their contacts as they can. Even better if you’ve got a lead on any work, or have a great story idea.
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