8 time-saving social media marketing tools

Social media use, interaction and strategy have changed dramatically in recent years.

Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers.

Social marketing tools, technology and tactics have become an essential part of excelling on digital platforms—and a key component of business communication success. Here are eight indispensable resources that will make your life easier:

1. Hootsuite

Hootsuite offers a comprehensive dashboard that enables you to manage all your social media accounts on one screen. With Hootsuite you can schedule posts, track engagement, curate content and monitor analytics. There’s also an ever-evolving corresponding app ecosystem with add-ons and extensions to customize your dashboard.

2. Tweetdeck

If Twitter is your social media motherlode, Tweetdeck is worth a try. Tweetdeck helps you stay on top of mentions, “likes,” retweets, followers and tweet performance. Now owned by Twitter, Tweetdeck pairs perfectly with the platform’s other tools to help businesses maximize performance.