8 must-read books for communicators

1. “Chase’s Calendar of Events 2013“: There are only 365 days in a year, but there are 12,500 different holidays, anniversaries and other weeks/days of note scheduled on those days.

Before you plan your announcement against, or fail to take advantage of, one, invest in this year’s model of the venerable “Chase’s Calendar of Events 2013.” It’s an invaluable and easy way to avoid lousy timing, conflicts, and other snafus in your communications and editorial calendar this year. Reporters will thank you for using it to remember the many things people think they should cover on any given day. By this book’s count, there is an average of 34 events a day.