8 metrics to measure the success of a guest post

Guest-contributed content brings tangible value to your content strategy.

Getting published can give your company third-party credibility from respected platforms that your current and new audiences trust and read, though it’s easier said than done.

So, how can you determine what your guest-contributed articles are actually doing for your brand?

The following metrics all matter when determining the value of guest-contributed content:

1. Referral traffic

Referral traffic shows you which outside sites are channeling traffic to your website.

This is valuable information because if you’re placing content on a specific site, this metric will show you whether it’s sending visitors back to your site.

This metric is important because it will tell you whether or not your guest-contributed article resonated enough with readers to prompt them to click a link in that post and then visit your website to learn more about your organization.

Pro tip: In order to see more referral traffic from a guest-contributed article, make sure you’re linking to valuable content on your website (such as relevant blog posts, pieces of gated content, or even your homepage) in the article when possible.

2. Organic search traffic