7 qualities of top millennial PR pros

There’s no better time to establish your reputation in the PR industry than the first years of your career.

Showing that you’re wise beyond your years prevents you from being pigeonholed as an inexperienced millennial and earns you the career mobility you deserve.

Here are seven qualities of millennial PR pros who are on top of their game:

1. They’re not afraid to fail big.

Failing sucks, but there’s a big difference between a typo in a social media post and a grand, cross-platform campaign idea of your own making that never quite takes off. Take risks, and managers will recognize you as a big-plan person when it comes time to assign projects and give promotions—regardless of whether your grand schemes have succeeded.

2. They make time to recharge.

One of millennials’ biggest advantages over other generations is their amenability to working on weekends, answering emails after midnight and staying in the office until after the janitors have arrived.

The problem with being constantly connected is obvious. Everyone needs time to recharge, and your career is a marathon, not a sprint. The best young employees can determine when burning the midnight oil is advantageous, or when it’s just going to burn them out.