7 crucial Instagram tips for marketers
With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.
Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform.
Though most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. Many marketers are still unsure about which types of content to post, when to engage, how best to reach audiences and what the social network’s full range of features include.
To help, here are seven steps that every brand should grab to achieve Instagram success:
1. Optimize your business profile.
Your Instagram efforts should begin with your profile. It’s both a key to unlocking important backend platform features, as well as an essential tool for encouraging consumers to engage.
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