7 costly social media marketing mistakes

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad?

Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many.

A marketer or organization might have the best intentions, but too many simply don’t understand how to make the most of a social media presence and platform. As a result, they jump into social media and wind up with a marketing mess. The best way to avoid these fiascos is to be aware of the digital don’ts—before it’s too late.

To help you avoid backlash with your social media marketing, consider these top seven social media mistakes that you can’t afford to make:

It helps to spend a little money to broaden a company’s social media reach and target specific audiences. Even though this might call for a small investment, it’s likely to have a big payoff in online exposure and engagement.