7 Aretha Franklin quotations to inspire PR pros

Many are mourning the loss of a unique voice in the music industry known as the queen of soul.

Aretha Franklin died on Thursday after battling pancreatic cancer. She was 76.

Many celebrities and public figures were quick to share tributes to Franklin, who was known for her songs of empowerment that included “Natural Woman” and “Respect.”

Here are seven quotations that can inspire communicators, as well:

1. “Sometimes, what you’re looking for is already there.”

Franklin’s words are applicable to all facets of life, including communications efforts.

Employees often are the largest sources of interesting stories about your brand. Consumers on social media offer a plethora of feedback, including what they love (and despise) about your products and services. Google Trends and other social listening tools can help you identify trends upon which you can craft your next campaign.

Communicators, you have access to these resources. Don’t forget to use them.