6 top concerns for corporate communications leaders

What’s on the minds of corporate communications executives?

The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation affects their roles and the companies they represent.

Here are the six top concerns for communications leaders:

1. Reputation is a top priority, yet few have plans to manage it.

Reputation capability starts with initial exploration and understanding of the business rationale and culminates in full integration that guides long-term strategy for a company.

For context, in 2014, most companies were in the early to mid-stages of their reputation capabilities, while only 15 percent were at the most advanced stages of either cross-functional or full integration.

In 2014, more than 60 percent of corporate communicators viewed reputation as a high priority for companies. However, just 16 percent reported that they had plans to manage reputation.

Moving to 2018, a higher proportion of companies are moving towards advanced reputation integration, with a 17 percent increase in either cross-functional or complete integration.