6 social media lessons from @PRDaily’s year on Twitter

Social media newcomers take heart: Nearly everything the experts know will be worthless in a few years.

The only constant in social media is change, which is why we’ve dissected our Twitter analytics for a second year to see what has changed or stayed the same. We analyzed all 4,917 tweets sent from our @PRDaily handle in 2018 and discovered these six social media tips:

1. The best times to tweet were outside of work hours.

We were surprised to learn what night owls our audience members were. While we knew the workday was a poor time to earn much social media attention for our audience, the hours between 10 p.m. and 2 a.m. were surprisingly popular, as were the hours just after work. Time zone differences could explain the popularity of our tweets late at night (we are in the Central Standard Time), but even our West Coast audience would have been active around midnight for this trend to persist.

Note: When repeating this experiment, don’t forget to adjust the time zones. Exported tweets don’t necessarily observe the time zone you have set on your Twitter account.