6 lessons in brand journalism
You don’t need a mass audience to be a success. You do have to keep marketing at arm’s length. And there’s a role for content partnerships with mainstream media.
Editor’s note: This story is taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
Thinking about tackling a brand journalism website? Don’t wait too long.
These days the prairies are wide open for pioneers to stake a claim as the leader in their field, several experts said.
Soon everyone will be doing media-style content marketing, and somebody else already may have assumed a leadership role.
Tom Foremski, author of the blog Silicon Valley Watcher, joined industry guru Shel Holtz and Ragan Communications CEO Mark Ragan for a panel discussion on the growing form of communication. Companies such as Virgin Mobile and HSBC are investing heavily in media-like stories, photographs, and videos.
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