6 keys to unlock modern SEO success
The rules of webpage prominence are always changing, and what worked a couple years ago may not work today. Try these tips to stay in Google’s good graces.
If you’re looking for ways to elevate your SEO, here are some tips for the modern world:
1. Design for a mobile-first world. Did you know that over 60% of U.S. search traffic is mobile? (That’s according to Statista.) To adapt to this trend, Google switched to mobile-first indexing in 2020. It’s now the mobile version of your website, not the desktop version, that’s indexed.
To optimize for mobile indexing, evaluate your mobile site for things like loading times and navigation. Also make sure the structural elements of your mobile site are identical to those of your desktop site.
2. Use keywords, but don’t “keyword-stuff.” The concept of keyword usage seems like it should be pretty simple, but in reality, just using a keyword isn’t always helpful. Repeating keywords too often will cause Google’s algorithm to penalize you for “keyword stuffing,” so you want to use keywords carefully.
The solution is to only use keywords to the extent that it sounds natural. Where you put keywords matters, too. Keywords in meta information, titles, and subheadings carry more weight than keywords in the body text.
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