5 tips to highlight your talents and insights on LinkedIn

The internet—especially LinkedIn—can help you showcase your skills through real-time conversations about trending topics in industry.

Your voice can shine in your blog, an article, a response to a trending news story or a video critiquing the latest technological advancements in software used at work. Once you use SEO social media techniques in weekly posts, you will notice an increase of people reviewing your profile with minimal effort on your part.

LinkedIn is no longer the place to merely upload a professional photo and content from a résumé for recruiters to find you. It’s a platform that can help you to bring new ideas to work, get noticed and even promoted for a unique job opportunity.

Here are the top ways to get the results you deserve on LinkedIn:

1. Effective content is essential.

If you own a business, position yourself as a subject matter expert. It means finding conversations and posting comments or sharing useful posts you produce. It can include sharing your strategies for connecting with clients or employee engagement programs that have helped you retain top talent.

2. Reusing content from a resumé.