5 things nonprofits should know about Facebook before 2014
The essentials: Mobile devices and contest entries, the once and future EdgeRank, and #meh.
As the year draws to a close, it’s a good time to recap what this busy year of news, updates, and changes regarding Facebook.
Social marketers and fundraisers should understand what it takes to get the highest engagement and the best results out of their Facebook posts, especially as they pursue end-of-year appeals. Let’s dig right in.
1. EdgeRank is dead. Long live EdgeRank!
Have you ever wondered why you see some updates from friends and brands, but not others? It all has to do with EdgeRank, an invisible score attributed to all users and pages. The higher your EdgeRank, the more likely it is that users will see your updates.
In August, Facebook announced that EdgeRank had been replaced by a new algorithm. The new “News Feed algorithm” operates in a similar manner as EdgeRank, with “100,000 individual weights” dictating what is seen and not seen. Principal within the algorithm are two factors: Story Bumping and Last Actor.
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