5 marketing tactics for bolstering employee engagement
Think of your colleagues as consumers, and you’re off to a great start. Listening to what they want and tapping into the power of influencers will build on that initial momentum.
The value that employees bring to customer relationships is becoming ever clearer.
It does, however, raise important questions: Why don’t internal communicators and marketers work more closely together? Aren’t employees basically your internal consumers?
A recent Gallup study revealed that two-thirds of employees are disengaged at work. Actively disengaged employees cost U.S. companies $483 billion to $605 billion each year in lost productivity.
Here’s what HR pros and internal communicators can learn from their marketing colleagues:
1. Listen more.
Marketers know the biggest competitive advantage in business is a greater knowledge of consumers. For communicators, the biggest cultural advantage should be a greater knowledge of employees.
Consumer marketers obsess over emotional insights: What makes our audience tick? What motivates them, inspires them, turns them off? The smartest brands have access to thousands of data points.
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