5 lessons from Sunny Delight’s ‘depressed’ tweet
During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions.
Many social media marketers look for attention on Twitter, with the urge growing during Super Bowl LIII.
Sunny Delight took what many called a “depressing” route to grab attention. On Sunday, the beverage’s social media manager tweeted:
I can’t do this anymore
— SUNNYD (@sunnydelight) February 4, 2019
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