5 essentials for livestreaming employee events
Town halls and executive interviews bring immediacy for remote workers and satellite offices, but there’s more to it than just activating a smartphone. Follow these guidelines for success.
Online town halls are great for staff engagement, but mastering the process can be tricky.
Livestreaming an employee event requires collaboration, careful preparation and, of course, solid technical infrastructure from a trusted partner.
Regardless of the venue, approach the production with thorough attention to detail. Audio, graphics, stream testing, time zones and security are all crucial considerations, regardless of the streaming platform you choose: Periscope, Facebook Live or even a custom-built video player.
Each comes with its own challenges, but there are a few common denominators when it comes to streaming for internal communications:
1. Test before you go to the venue. The sensitivity of internal announcements can require last-minute changes and many moving parts. Test as much tech as possible in advance of potential live dates, and develop a clear plan of action as the date gets confirmed. Your livestream partner will probably have to connect with AV and ICT support (and a local crew if you’re looping in distant locales). Most of the work—such as ensuring all offices can view the livestream—should happen in pre-production planning.
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