5 essential topics that job seekers want you to address
If your website lacks clarity on where your company stands—and proof of progress—potential hires might think you have something to hide. Here’s advice on which subjects to cover.
Before accepting a position at your organization, potential candidates will sift your content with a fine-tooth comb.
Does your website crystallize essential information and put job seekers at ease, or is it a token landing page filled with vague pleasantries and corporate jargon? You’ll be judged accordingly, so it’s crucial to optimize your content for recruiting purposes.
Here’s what potential candidates want to see when they visit your page:
Values
What does your company stand for? What sort of culture are you building?
Potential candidates want more than generic catchphrases; they want to see tangible proof of your values in action. Words on your website won’t draw anyone in, but concrete, personal examples of how your company embodies its values will.
Whenever you write about your values, show instead of tell.
Employee testimonials
Tooting your own horn on the company website is neither compelling nor convincing. However, genuine testimonials from real employees can be a powerful recruiting tool.
“Genuine” is the key word here. If employees come across as scripted, stiff or robotic, your testimonials might scare candidates off.
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