5 crisis comms takeaways from Levi Strauss’s corporate affairs team

With 2,800 retail locations globally and over 15,000 employees, Levi Strauss & Co. faced no easy task when COVID-19 shuttered its stores and workplaces. Like execs at countless other organizations, company leaders had to think fast to protect their employees, customers and their business.

Furthermore, they had no set of rules to dictate the path forward due to the unprecedented nature of the crisis, said Elizabeth Owen, global head of employee communications at Levi Strauss. Communicators and other company leaders did, however, learn as they go, creating a playbook that kept employees safe, informed and engaged as the pandemic progressed.