40 useful updates for your brand’s Facebook page

3. Highlight special offers and competition of interest to your community. Often, another Facebook page will stage a competition with some great prizes on offers relevant to your niche. No harm in re-sharing that link.

4. Stage a live Q&A on your wall with an industry expert. Giving people access to knowledge is always received well.

5. Create and stage polls that add value to the page. More brands are using polls on Facebook pages, but the incentive for participation is often overlooked. Before you post a poll, ask why your community would take part and share it to encourage.

6. Aggregate fan posts. If you keep your wall “open,” you might want to republish comments and content shared by your community. This will not only make the publisher feel special, but also encourage more engagement.

7. Tell your community about other Facebook pages in your niche that they might want to follow. This is a classic example of non-self-centered sharing that adds value.

12. Partner with another company. This is an often overlooked way of curating valuable content. Businesses partner with other organizations to regularly share content plans with each other and identify opportunities to cross post.