4 ways brands are sparking meaningful engagement on social media

COVID-19 has overturned just about every aspect of everyday life—including our social media feeds.

What’s OK to post? Should we carry on promoting products, or should we just wait until COVID-19 chaos abates?

There’s no telling when things will return to “normal,” so take inspiration from how these companies are engaging followers amid during these difficult times.

Inspiring followers to cook.

Cooking creative meals every day can be extremely frustrating and difficult.

Metro Inc., a Canadian grocery store, is engaging its followers on Facebook by sharing recipe ideas every week from noted food bloggers. Whether it’s how to make strawberry doughnuts or crafting a hearty seafood pasta from fresh local vegetables, the company’s finding tasteful  ways to connect.

Well-known brands such as Baskin Robbins and Tim Hortons have also come out with DIY kits featuring its sundaes and Dream Doughnuts to make it easier for customers to recreate their go-to snack at home.