4 tips for pitching magazines

Being published in a glossy magazine is often a major goal for PR pros.

With over 7,000 consumer magazines circulated throughout the United States, there are plenty of opportunities. We sat down with three experts to learn more about the art of pitching magazines.

What sets magazines apart

Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch.

Magazines have a language of their own. For example, you might hear PR pros and journalists use the phrase FOB or “front-of-the-book.” This refers to many of the shorter sections that you might find in a magazine like the table of contents, masthead, letter from the editor and brief one-page topics. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch.