4 common PR video blunders

Video first is the big trend of 2018.

That means video is now the public’s preferred method to consume information. It also means competition for eyeballs is greater than ever.

Here are four reasons why your videos might not be enjoying as many viewers in today’s content glut—and how to win back your audience:

1. Shooting without intent. “Too many people just grab a phone and start shooting,” says Drew Keller, a video producer at StoryGuide and content developer at Microsoft.

“That may seem like an ‘authentic’ thing to do,” he says, “but the only way to create a truly moving story with your video is to write it out first and shoot second.”

That doesn’t mean you necessarily have to write a script (sample) or storyboard (sample). “Just create a plan that tells you what to shoot,” says Keller.