4 approaches to negative online reviews
As tempting as it may be to fire back a response when someone posts a negative comment, take a deep breath and follow these steps.
I was recently asked the following question on Linkedin:
What’s your general view about what companies should do if they feel they are being unfairly maligned on Yelp?
How about doctors being unfairly maligned on medical sites?
Many brands and professionals have been the target of malicious reviews lately. The answer to these questions, of course, depends on the situation. Here are some suggestions to consider when faced with an unpleasant online attack:
First things first: Try to get it removed
If you can prove that the review is false and was created with malicious intent, then the first step is to get in touch with the platform and attempt to have the wrongful accusations removed. Although this is usually easier said than done, it’s still worth a try.
Your online reputation should go further than review sites
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