Bridging the multigenerational communication gap

Remote and displaced workforces bring many cultural benefits to your organization, from diversifying the talent pool to granting employees more work/life balance. Both of those factors can also create challenges when it comes to aligning your communications and expectations for engagement, though—especially when the employees you’re trying to reach have different generational expectations around how they should work.

Last month, during Ragan’s Employee Communications and Culture Conference in Chicago, Syngenta Head of Crop Protection and Corporate Communications Kathy Eichlin and Senior Communications Manager Deanna Miller broke down their understanding of how each generation communicates with a focus on what communicators can do to close the gap. Here’s how they broke down the preferences, with an understanding that these are generalities and not every generation fits cleanly into a bucket:

Millennial habits, preferences and attributes

Looking closer at who Millennials are and how they prefer to communicate, Eichlin and Miller said that the generation born 1981-1996 tends to:

Gen Z habits, preferences and attributes