3 tips to help your pitch pop

PR pros must fight to get their pitch noticed—much less considered.

For every reporter and journalist, there are six PR professionals, trying to get in front of them and establish relationships. The marketplace of competing stories is more saturated than ever.

When you are vying to be heard, it’s a difficult feat to make sure your pitch rises above the rest, especially since reporters receive up to 100 pitches per day. Here are three actionable tips to help you slice through the sea of pitches and establish credibility, value—and ultimately result in a story.

1. Write better subject lines.

If your email subject doesn’t draw enough interest or make a big enough impact, your pitch will end up in the abyss that is the inbox trash can without even being opened.

You could send a reporter the fantastic pitch and it might be a perfect fit for the outlet, but if your email isn’t opened due to a poorly written subject line, all of that work is worthless. Make sure your email subject line commands attention, and more importantly triggers an open.