3 social media lessons from police departments’ viral ‘lip sync challenge’

Many law enforcement agencies are racking up thousands or millions of views across online platforms for funny versions of popular songs. Consider these takeaways.

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Law enforcement agencies are earning kudos—not for police work, but for their dance moves.

The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook:

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It’s one of many videos in a viral lip sync challenge that has been recently spreading across law enforcement agencies.

7 News Miami reported:

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