3 reasons to get a detailed SEO audit

Perhaps you’d like to make sure that SEO specialist you’ve been paying is worth the money.

The answer to these challenges (and many more) is likely to be a thorough audit of your website. Before we get into the details of what you can learn from an SEO audit, let’s look at three surefire signs you need one in the first place:

1. Your search rankings have fallen off.

If Google visits are dissipating and you can’t pinpoint a reason, it’s better to find out sooner rather than later. Some basic technical problems with your website can be easy to miss with the naked eye, and they can cost you dearly in the rankings.

One website our team reviewed found that a team member had renamed a file folder using two words, which included a space in the URL path. That minute mistake was affecting their SEO. The potential is high for corrupted files, broken links and a multitude of seemingly minuscule mistakes.

Dropping to the second page of Google’s search rankings can mean the loss of thousands of visits per week. That’s likely to translate into a big drop in inbound leads, and it could eventually cause your traffic to dry up.