3 employees who can harm your brand

As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand.

Product managers send out companywide emails announcing their (completely off-brand) Medium blog post. CFOs build their own presentations for board meetings (which is all sorts of wrong).

In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. Eventually, these deviations snowball and can cost your organization its hard-earned brand equity and market position.

Data show that design has a direct impact on business performance. With content as king and more distribution channels, there are more places to go off-brand, especially design-wise.

In our experience, we’ve identified three types of employees to look out for when you’re playing goalie for your brand:

The Info Crammer

The Info Crammer is a subject expert with an advanced degree and a facility for numbers.

She is excited to display the mountain of data she’s unearthed. All of the data—on one single sheet.