2 veteran journalists offer straight talk on PR techniques

The keys to pitching journalists successfully are building a solid relationship and making your content useful—and the core element of both is simply doing your homework.

So said veteran media professionals Chitra Nawbatt and Lauren Young as they discussed “What Journalists Want” in a webinar hosted by NASDAQ OMX in partnership with Ragan Communications. Nawbatt is a New York-based anchor and correspondent for CTV’s Business News Network; Young is the money editor at Thomson Reuters and hosts the Money Clip Series on Reuters TV.

The hourlong panel discussion featured key topics covered in a free white paper (also titled “What Journalists Want”) available to PR professionals seeking to improve their chances of cultivating media contacts and securing valuable coverage in an increasingly competitive landscape.

(Hear a replay of the webinar here.)