13 social media lessons from Yogi Berra

One of the greatest players in baseball history, Lawrence Peter “Yogi” Berra offered some great social media lessons in his well-known quotations throughout his 19-year Major League Baseball playing career, all with the New York Yankees, and during and after his days as a manager.

Brimming with malapropisms and lopsided logic, Yogi Berra’s often funny sayings provide useful social media insights. Here are 13 of his quotes and their related social media lessons.

1. “You can observe a lot by just watching.” Before jumping into social media, spend time listening to the conversation. Understand where participants’ focus is and what their concerns are. Bear in mind that social media isn’t another one-way broadcast channel where you can blast your promotions.

2. “It was impossible to get a conversation going; everybody was talking too much.” There’s a lot of noise on social media, and participants may not pay attention to your interactions the way you’d expect. It’s important to determine which mentions and conversations require a company response.