10 ways to write the most effective Facebook posts

With more than 900 million active users, Facebook is the leading platform for brands to connect with consumers. To increase fan engagement, brands should post content that fans want to share.

Here are 10 tips for writing effective Facebook wall posts.

1. Keep it short.

People scan Facebook; they don’t read it. The longer the post, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts that are less than 40 characters in length receive 86 percent higher engagement.

2. Avoid complicated wall posts.

Interesting content can be added to wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry. The two most effective types of brand posts contain a single photo or use only words. According to Buddy Media, status-only posts receive 94 percent higher than average engagement.

3. Consider your audience.