10 ways to beef up your LinkedIn profile

LinkedIn has become the preeminent platform for professionals.

What started as a simple networking and job search tool has blossomed into an essential resource for communicators of all stripes. We now use LinkedIn for research, advertising, marketing, PR, content sharing and career advancement—with excellent results.

Here are 10 tips to maximize your LinkedIn presence:

1. Fortify your profile.

Your profile is a welcome mat for your LinkedIn account—and you’ll be judged accordingly.

Follow these guidelines:

2. Focus on education.

LinkedIn’s platform makes it easy to publish your own articles, though it’s not the time nor place to promote your organization or sell your products. The most successful content on LinkedIn is educational in nature.

Answer common questions that arise in your industry. Address problems and concerns that your audience faces on a regular basis. The main purpose of your content should be to help your readers.