10 simple steps for more clickable social media content

As communicators, we spend hours bringing our content to life. After all that effort, we want it to be seen.

Writing powerful social media copy that grabs people’s eyes and wins their hearts is a challenge. Often, when our content isn’t breaking through the noise, we can fix it with a few tweaks.

Editing is key to the creative process, but many communicators overlook it. Below are 10 tips to expand the reach of your social media content:

1. Focus on the reader.

When creating social media content, you face stiff competition for attention. Friends, family, celebrities, rival organizations and more are all vying for readers’ attention. If you’d like to stand out, create content with your reader in mind.

Instead of focusing on yourself, emphasize the reader. For example, in a post about launching a new product, we could say:

We’ve just launched our new product, Buffer for Video.

However, this sentence doesn’t explain why the reader should care, nor how the product might affect him or her. Something like this would be better:

You can now upload, share and schedule video from Buffer to all your social media networks. Upload once, and share everywhere!