10 frightening PR monsters

As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office.

These terrible types of communicators can create the worst type of horrors, including nightmarish pitches, zombie-like presentations, reputational disasters and way too many selfies.

Here are 10 monsters to battle:

1. Pitching Poltergeist

via GIPHY

Similar to apparitions that appear and throw items around in haunted houses, these ghostly PR pitchers pop up in reporters’ emails to virtually throw any half-hatched idea at the wall to see what sticks. Though most don’t cause permanent damage, the non-news, embargos and promotional announcements they hurl are often distracting and annoying.

Defend yourself by deleting and blocking.

2. Crisis Gremlin

Don’t be fooled by any mogwai appearance: This monster will wreak havoc on your communications plans and throw a wrench into your reputation management strategies—even if you heed the warnings to avoid bright lights, keep it dry and never feed it after midnight.