10 books that should be on every marketer’s shelf
The author separates the wheat from the chaff to provide a list of tomes that can boost your knowledge and help you succeed at work.
There’s an endless supply of business, marketing and communications books for sale, but which ones are worth your time?
How do you separate the fluff from the good stuff that can actually help you grow, learn and succeed?
To save you time and trouble, I’ve compiled a list of the best-reviewed marketing books that cover crucial issues for today’s marketing and PR professionals:
1. Content Trap: A Strategist’s Guide to Digital Change
Author: Bharat Anand
Why should you read this book? Bharat Anand, a Harvard Business School professor, discusses Harvard’s innovative approach to digital transformation. The secret sauce is to foster connectivity instead of fussing over content.
Organizations face two big challenges—getting noticed and making money. Anand’s book examines companies that are doing it right and those that are failing. He posits that companies don’t necessarily need to create the best content, but they must learn how content enables connectivity.
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