10 books every communicator should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Adapting quickly and learning continually are essential to a successful PR career.
Whether you’ve been out of school for two years or 10 years or are completely self-taught, you must stay up on industry trends and continue honing your craft. Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills.
Check out the list below and add these to your Kindle wish list:
1. “Contagious: Why Things Catch On” by Jonah Berger
This New York Times bestseller takes a stab at explaining why certain products and ideas go viral.
Author and Wharton marketing professor Jonah Berger argues that, contrary to popular belief, advertising isn’t what makes something popular, but rather the secret science behind word-of-mouth and social transmission of ideas. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on.
2. “Everybody Writes” by Ann Handley
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